Social Science

Public Policy research & Analysis Behavioural and attitude change studies Pre and Post intervention studies Hypothesis Testing Impact assessment and monitoring KAP (Knowledge Attitude & Perception studies) Opinion surveys

Public Relations

Perception surveys Corporate Image & Reputation studies Media Content & Value analysis Crisis Management

Product Development

Pricing studies Product Concept evaluation Product testing Packaging tests

Loyalty

Customer Loyalty( Mystery Shopping) Exit Surveys Brand Loyalty Employee Satisfaction surveys

Marketing and Sales

Market segmentation Name Evaluation Product/Service user profiling Consumer Purchasing behaviour Market Entry studies Feasibility Studies

Advertising and Branding

Consumer Usage and Attitude Surveys Advertising awareness/ Recall/ Impact Advertising concept testing & screening Brand Awareness/ Trial/usage Brand Equity Brand Image Brand switching