- NewsTrak was incorporated as a division of Infotrak in June 2006 following a comprehensive needs assessment in the market that indicated that a gap existed in the provision of an efficient PR monitoring service.
- The NewsTrak team comprises of renowned experts in Media Monitoring who have a great wealth of experience in the field.
- Increasingly, Corporates require to keep tabs of what has been reported about them on electronic & print media.
- It is not only a good way of ensuring the corporate is aware of all information reported about them, but also a necessary way of auditing Publicity.
- Moreover monitoring of PR activities is a critical part of the normal due diligence stipulated within corporate governance today.
- NewsTrak makes every stage in the process of running a successful PR campaign more productive and economical with resources that are more efficient than anything else in the industry.
- Need to know who’s picking up your story and what the media are saying about you? – NewsTrak makes it easy, with media monitoring services that track your coverage, wherever and whenever it appears.
- With our YOTE bouquet, you can view, in one convenient place, all of your print & broadcast coverage. - Receive e-mail notifications to alert you when you’re mentioned in the media, share e-mail coverage, and create executive reports to keep management,colleagues, or clients appraised of your progress. –Prefer a hard copy of press clippings of your media coverage?
- Have NewsTrak drop you the media coverage you receive through our Weekly Runner service.